A Reflection On Authenticity

images (1)Photo Credits: via theunitive.com

It has been a great learning experience reading posts on how to create an authentic digital profile and that has prompt me to log in to my inactive LinkedIn account that was created years ago. As i typed in the URL. pressed enter and tried to recall the password, i dread the amount of work i have to do to breathe life into this extremely lacking, empty and boring profile. I understood it is going to be a process and my first hurdle is authenticity. Is full disclosure a good thing? Is authenticity a luxury only a few can affford? The quote Tor mentioned at the beginning of his post gave me a starting point to work on.

I have also gain a few pointers from Cindy Gallop, who publicly shared her sexuality with the world when launching her new company, MakeLoveNotPorn.

  • Identify exactly who you are and what you stand for, what you believe in, what you value.
  • Only ever behave, act and communicate in a way that is true to you.
  • Then you never have to worry about when anybody comes across you or what you’re found doing, because by definition you are never caught doing anything to be ashamed of.

Yes, it might be a calculated business/marketing/pr decision to share her sexuality with the world. Michael Simmons states that by doing so, Cindy is building an authentic network; a network of kindred spirits around her who deeply value her for for who she is. Kindred spirits are people we connect with at a very deep level and who play a transformative role throughout our life. As entrepreneurs/marketers, this means vendors, partners, employees, investors, mentors, and customers with shared values. Cindy has entered a virtuous cycle of success and fulfillment where being herself is rewarded because that’s what people want and expect. She doesn’t have to worry about other people discovering who she really is. She has already ‘outed’ herself.

Simmons also mentioned that most people have the opposite of authentic networks; default networks. Default networks are the networks we fall into and then try to fit into. If we continually operate in a way where we feel like we need to be inauthentic in order to be successful or appreciated, we’ll feel like a fraud, be less authentic (therefore less trustworthy), and less passionate (therefore less effective). Ultimately, a vicious cycle will occur where we attract and ultimately become financially dependent on a network of people who do not reflect our deepest values.

Just a few thoughts i’ll have seating at the back of my head when i start to, slowly but surely, fix my digital profile.


Blogs I have commented on:
https://aetiiqcaz.wordpress.com/2014/12/03/are-you-for-real/comment-page-1/#comment-17
http://torws.wordpress.com/2014/12/03/the-brand-called-you-3/comment-page-1/#comment-15


References
Simmons, M., 2014. http://www.forbes.com/. [Online]
Available at: http://www.forbes.com/sites/michaelsimmons/2014/08/11/how-to-bulletproof-your-reputation-in-the-digital-age/[Accessed 4 12 2014].

Advice from a LinkedIn Guru

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Being authentic can be a challenge, but it is important! In today’s digital age, having an authentic professional profile on the net is becoming a necessity for us job-seeking students!

Here are some advice i came across from Brendan Browne (LinkedIn’s head of global talent acquisition.) who hires all the staff at LinkedIn.

  • Choose who you want to be and what you want to do, and share it on your LinkedIn profile.  We have to ask ourselves,  “what am I passionate about?”   Find someone who is doing that “thing” that you want to do, “follow them” and then leverage social media to accelerate the process of being your authentic self.
  • Be Authentic. Add a professional picture to your profile (I need to start working on that soon!)– your activity on LinkedIn should also reflect your passion.  If you want to be a chef, make sure your profile says that and then share relevant culinary editorial to your connections.
  • When you share content on LinkedIn, add your personal voice to it. Brendan suggested adding a pithy statement to the beginning like, “Dang, how can I meet this LinkedIn Guru?” Say something – don’t just forward an article.  Brendan says, “Most magnetic people share insightful content with personal comments that lets their personality shine through.”
  • Brendan Browne’s take on standing out from the pack: Engage with other people on LinkedIn to stand out from the crowd and be noticed. Brendan says, “how can I get my LinkedIn profile noticed by this recruiter, company or employee?” Build a network that is carefully selected. Join groups that you find relevant or interesting.  Follow influential people. After you have commented, shared or liked their content – reach out to connect with that person.

Lets assume you have followed the awesome advice Brendan Browne has given. What next? Maintenance! Yes, doing an audit of your digital profile can be a chore. But all of us have to monitor and polish our digital footprint else there might be holes for people to poke at! For example the ex head of Yahoo! was forced to step down after it was found out he did not, as his resume said, have a computer science degree.

I’ll end with this quote by Simone Collins

“Digital audits will do you little good if they do not happen on a semi-regular basis, just as haircuts won’t make you look very polished if you only get a trim once a year. You will only be able to keep your digital identity in tip top shape if you lovingly tweak and tune it.”


 

References

Anon., Tim McNamara. firebrandtalent. [Online]
Available at: http://blog.firebrandtalent.com/2012/05/does-your-resume-match-up/
[Accessed 3 12 2014].

Collins, S., 2013. Huffingtonpost. [Online]
Available at: http://www.huffingtonpost.com/simone-collins/online-identity-audit_b_3756840.html
[Accessed 3 12 2014].

Hyams, C., n.d. jeffbullas.com. [Online]
Available at: http://www.jeffbullas.com/2012/11/09/personal-branding-on-linkedin-10-mistakes-to-avoid/
[Accessed 3 12 2014].

Tsouvalas, D., 2014. Studentadvisor. [Online]
Available at: http://www.studentadvisor.com/pages/linkedin-enhance-your-profile-and-get-the-job-of-your-dreams#.VH7YVDGUd1U
[Accessed 3 12 2014].